NanoTech Roofing & Restoration · Facebook & Instagram ads
Updated November 10, 2026. Numbers come straight from Meta Ads Manager.
As you know, we test ads by running several small ones at once and swapping them out. The ones that bring in leads stay. The ones that don't get replaced with something new.
November so far (Nov 1 to 10)
The monthly budget is $500. Starting today the ads spend about $8 a day, so November finishes right around $500.
| Ad group | Spent | Leads | Status |
|---|---|---|---|
| Quick Ask (Eric video) | $101.82 | 1 | Paused Nov 10 |
| Landlords | $56.93 | 1 | Running |
| Original Roof | $56.93 | 0 | Running |
| Second Opinion | $56.73 | 0 | Running |
| Personas (5 kinds of owners) | $54.83 | 0 | Running |
| Money Math (restore vs replace) | $22.14 | 1 | Running |
| Water Damage (new Nov 9) | $9.02 | 1 | New |
| November total | $358.40 | 4 |
Quick Ask was paused today only to keep November inside $500. Its videos are ready to come back in December.
When the rain came through, people started thinking about leaks. Within days we made new ads about leaks, ceiling stains and attic water, and put them live on November 9. The first water damage lead came in for about $9.
| Ad group | Spent | Leads |
|---|---|---|
| Money Math (restore vs replace) | $389.83 | 3 |
| Landlords | $115.97 | 3 |
| Second Opinion | $114.78 | 1 |
| Original Roof | $104.92 | 1 |
| Personas (started late October) | $22.27 | 1 |
| October total | $747.77 | 9 |
What we learned: Landlords brought 3 leads at about $39 each, the best of the bigger groups. That is why it keeps running in November.
Every new form lead gets a text right away with a link to book a time. All leads and their phone numbers are in GoHighLevel.
Tap a video to play it.
Eric's roof footage with his voice. Water damage group, live since Nov 9.
Picture ad. Water damage group.
Picture ad. Water damage group.
Picture ad about GoNano. Water damage group.
Also running: the Landlords, Original Roof, Second Opinion, Money Math and Personas ads from October.
Made this week from Eric's own clips. They ran in Quick Ask until today and come back when December starts.
Roof replacement costing more than you thought?
Same hook, different opening line.
NanoTech now has a Google Business Profile, but it won't show up on Google Maps until Google sees one short video from the office. It takes about 5 minutes.
If the page won't open the camera, use the Google Maps app: tap your picture, add the account info@nanotechroofs.com, open the business, then tap Get verified.