NanoTech Roofing & Restoration · Facebook & Instagram ads

How the ads are doing

Updated November 10, 2026. Numbers come straight from Meta Ads Manager.

The idea behind it

As you know, we test ads by running several small ones at once and swapping them out. The ones that bring in leads stay. The ones that don't get replaced with something new.

November so far (Nov 1 to 10)

$358spent of $500
4leads from the form
$142left for the month

The monthly budget is $500. Starting today the ads spend about $8 a day, so November finishes right around $500.

November: where the money went

Ad groupSpentLeadsStatus
Quick Ask (Eric video)$101.821Paused Nov 10
Landlords$56.931Running
Original Roof$56.930Running
Second Opinion$56.730Running
Personas (5 kinds of owners)$54.830Running
Money Math (restore vs replace)$22.141Running
Water Damage (new Nov 9)$9.021New
November total$358.404

Quick Ask was paused today only to keep November inside $500. Its videos are ready to come back in December.

November plan

We pivoted to the rain the same week

When the rain came through, people started thinking about leaks. Within days we made new ads about leaks, ceiling stains and attic water, and put them live on November 9. The first water damage lead came in for about $9.

October, start to finish

$748spent in October
9leads
$83per lead
Ad groupSpentLeads
Money Math (restore vs replace)$389.833
Landlords$115.973
Second Opinion$114.781
Original Roof$104.921
Personas (started late October)$22.271
October total$747.779

What we learned: Landlords brought 3 leads at about $39 each, the best of the bigger groups. That is why it keeps running in November.

Leads

Sylvia · booked her own roof check on the new calendarBooked
Juanita K. · November 1Texted
Michael S. · October 30Texted

Every new form lead gets a text right away with a link to book a time. All leads and their phone numbers are in GoHighLevel.

Ads running right now

Tap a video to play it.

Is your roof leaking?

Eric's roof footage with his voice. Water damage group, live since Nov 9.

Ad picture: Is your roof leaking?

Is your roof leaking?

Picture ad. Water damage group.

Ad picture: water stains in your attic

Water stains in your attic?

Picture ad. Water damage group.

Ad picture: get ready for the next storm with GoNano

Ready for the next storm

Picture ad about GoNano. Water damage group.

Also running: the Landlords, Original Roof, Second Opinion, Money Math and Personas ads from October.

New Eric videos, ready for December

Made this week from Eric's own clips. They ran in Quick Ask until today and come back when December starts.

"We are a roofing company..."

Roof replacement costing more than you thought?

"If that is not ideal right now..."

Same hook, different opening line.

One thing left: the Google check video

NanoTech now has a Google Business Profile, but it won't show up on Google Maps until Google sees one short video from the office. It takes about 5 minutes.

Bring this before you start

  • Your phone, charged
  • The office key for Unit E
  • Something with "NanoTech Roofing & Restoration" printed on it: a business card, truck sign, yard sign or shirt
  • Work gear: the sprayer, ladder or GoNano buckets
Google's 3 rules: one video with no stopping (don't film first and upload later), no people's faces, no private papers.

Steps

  1. On your phone, open a private tab. In Safari tap the tabs button, then Private. In Chrome tap ⋮, then New Incognito tab.
  2. Open the Google verify page with the button below.
  3. Sign in as info@nanotechroofs.com. I texted you the password. If Google asks for a code, call me.
  4. If it asks for a mailing address, type 14617 Northwest Blvd F, Unit E, Corpus Christi, TX 78410, then tap Next.
  5. Pick Submit a Business Video, tap Next, then Next again on the tips page.
  6. Stand outside on Northwest Blvd and tap Start recording. Tap Allow if your phone asks for the camera.
  7. Film in one go, walking slowly, for 1 to 2 minutes: the street and the building number 14617, then walk to Unit E and hold the business name steady for 3 seconds, then unlock the door with your key and show the work gear.
  8. Tap Stop, then Submit. Text me "sent". Google usually answers by email within a few days.
Open the Google verify page

If the page won't open the camera, use the Google Maps app: tap your picture, add the account info@nanotechroofs.com, open the business, then tap Get verified.